RuPaul’s Drag Race – Social Media Campaign

Social media campaign for Rupaul’s Drag Race Season 13.
The winner of the previous season was featured in 2 unique edits formatted to fit each social platform.

In addition, all of the 13 new contestants were debuted in their own Tik Tok, Instagram, and Twitter video,
with a different song and edit being used for each social platform. 45 videos were made in total.

Tik Tok